What were your favorite Superbowl ads?

I thought the Michelob Ultra was effective:

I didn't see many but I thought the Bud Light ads were kinda dumb.

OTOH I thought the Alexa ad was very funny.

I liked the chunky milk ad. The rest were pretty weak.

yeah, just what you want, for people to think of bad, chunky milk and want to vomit when they think of your company.

The NFL 100 ad was excellent. Jason Bateman Hyundai commercial was cute. I liked that the second stupid bud light commercial was actually a Game of Thrones commercial-good twist. Harrison Ford and the dog ordering from Alexa was funny.

And, while not the best execution or as powerful as it could have been, I liked the Washington Post commercial for its message.

ridski said:
I liked the chunky milk ad. The rest were pretty weak.

 That did stand out:

NFL 100, Game of Thrones. Harrison Ford looked like an ancient geezer.

jamie said:

ridski said:
I liked the chunky milk ad. The rest were pretty weak.

 That did stand out:

 It’s called buttermilk. And it probably could benefit from a promotional manager.

DaveSchmidt said:

jamie said:

ridski said:
I liked the chunky milk ad. The rest were pretty weak.

 That did stand out:

 It’s called buttermilk. And it probably could benefit from a promotional manager.

 But is it better than smooth milk?

The Microsoft "We All Win" ad

https://www.microsoft.com/en-us/empowering/?&OCID=AID644963_SEM_xHhwGdN8

that was a great one too! Amazing the devices they make.

I have to say I've hated the entire season-long Bud Light campaign.  The message is clear -- if you like beer that tastes good, Bud Light is NOT for you.

But the "corn syrup" ads brought the stupid to another level.  Do they really think people are dumb enough not to realize that beer brewed with rice is as bad as beer brewed with corn syrup?

I haven't understood the medieval campaign and it was only made worse by the corn syrup ads. I had a ten minute discussion with my 8 year old son about how regardless of whether or not they have corn syrup, all three beers are not worth drinking, IMO. He then started asking questions about corn syrup. Fortunately it wasn't like I was missing anything interesting going on in the game.  

jfinnegan said:
I haven't understood the medieval campaign 

My understanding is that Bud Light knows that their brand loyalists just like to pound brews that go down easy. And they make fun of the people who like beers with more flavor. So it's supposed to be a slap in the face to all the elitist beer snobs who drink IPAs. It's another celebration of ignorance. Perfect for the MAGA era. 

I thought those bud light ads were stupid too but give them credit for one of them masking a Game of Thrones ad. That was a good twist.

jamie said:

ridski said:
I liked the chunky milk ad. The rest were pretty weak.

 That did stand out:

 Made me wanna gag. 

seriously. I couldn’t even look at it.

ml1 said:
I have to say I've hated the entire season-long Bud Light campaign.

Hear, hear. Are we supposed to like the King? 

DaveSchmidt said:

ml1 said:
I have to say I've hated the entire season-long Bud Light campaign.

Hear, hear. Are we supposed to like the King? 

 yes. He's spent a year stigginit to the elites. Making the kingdom great againn

My husband is one of those crazy craft beer fans who waits in line for releases and would rather drink water than “regular” beer.  So I found those Bud Light ads pretty funny.  But then I don’t drink beer.

ETA also I think it is a clever way of fighting against a trend that is hurting the company.

wendyn said:
My husband is one of those crazy craft beer fans who waits in line for releases and would rather drink water than “regular” beer.  So I found those Bud Light ads pretty funny.  But then I don’t drink beer.


ETA also I think it is a clever way of fighting against a trend that is hurting the company.

 I think ads that take the piss out of wine snobs or beer snobs would be funny. If they were for wines or beers that aren't mass produced tasteless products like Bud Light. 

Yeah my husband will say “hey this one has a lot of pineapple flavor” and I’ll try it.  Still tastes like beer, but with pineapple.  I just hate beer (and most drinks with alcohol).  So no difference to me between Bud Light and anything else.

there was an article in the NYT a few years ago in which one of their food/drink editors tried to get a colleague who loved Bud Light to try other beers.  They didn't go crazy with any exotic beers, just better quality nationally distributed brews.  Mr. Bud Light turned out to like Sam Adams Boston Lager the best of all the beers, even more than his favorite Bud Light.  But in the end, he told the writer he was sticking with the Bud Light because the Sam tasted great, but "you can't drink five or six of them at a time."

Soul_29 said:

jamie said:

ridski said:
I liked the chunky milk ad. The rest were pretty weak.

 That did stand out:

 Made me wanna gag. 

 The Verizon ads with the first responders did that for me.

ml1 said:
there was an article in the NYT a few years ago in which one of their food/drink editors tried to get a colleague who loved Bud Light to try other beers.  They didn't go crazy with any exotic beers, just better quality nationally distributed brews.  Mr. Bud Light turned out to like Sam Adams Boston Lager the best of all the beers, even more than his favorite Bud Light.  But in the end, he told the writer he was sticking with the Bud Light because the Sam tasted great, but "you can't drink five or six of them at a time."

 I knew people who deliberately drank Coors Light at parties because you could pound a case and not feel anything.