We need to talk about those Lume commercials.

First of all, how do they have so much money to flood the airwaves like they do?

Secondly, in their current commercial, I have some questions.

It starts off talking about applying Lume between your butt cheeks. But in her demonstration of how to do that, I can't figure out how that's supposed to work. Plus, why does she blow during the demo?

Then we abruptly forget the cheeks and move to the crotch.

The only question I have there is how exactly do they determine the crotch stink factor? Do they have devices, or is there a human volunteer?

She also has a strange pronunciation of mathematician.

Here's the commercial in question.

The commercials left me just as confused 

Ugh! I am not even going to watch that. If your butt and crotch are at a 5/10 after 12 hours post shower, you got a problem. You might need professional help, or remedial help in how to keep yourself clean.

Then there's ...

"Mathematician" sounded normal to me ... how do you pronounce it?

Otherwise, I think it's probably TMI, but this product is apparently pretty effective and a lot of people like it.  There are plenty of commercials I dislike more, including/especially the current barrage of Medicare Advantage commercials.  So I mute them or (when possible) fast forward them.  There's your solution - don't watch or listen!

Wtf

.

Charlie Pierce feels your pain. 

I agree about the Charmin bear commercials.

sac said:

"Mathematician" sounded normal to me ... how do you pronounce it?

Otherwise, I think it's probably TMI, but this product is apparently pretty effective and a lot of people like it.  There are plenty of commercials I dislike more, including/especially the current barrage of Medicare Advantage commercials.  So I mute them or (when possible) fast forward them.  There's your solution - don't watch or listen!

She says "mathmatician". She leaves out a syllable.

Strongly disagree with the title of the thread.

drummerboy said:

sac said:

"Mathematician" sounded normal to me ... how do you pronounce it?

Otherwise, I think it's probably TMI, but this product is apparently pretty effective and a lot of people like it.  There are plenty of commercials I dislike more, including/especially the current barrage of Medicare Advantage commercials.  So I mute them or (when possible) fast forward them.  There's your solution - don't watch or listen!

She says "mathmatician". She leaves out a syllable.

That syllable is never emphasized and often virtually silent. I wouldn't judge anyone on that basis.

(I majored in math at a major university and encountered quite a few mathematicians over those years and since and I doubt that any of them would be offended and some likely said it similarly.)

sac said:

drummerboy said:

sac said:

"Mathematician" sounded normal to me ... how do you pronounce it?

Otherwise, I think it's probably TMI, but this product is apparently pretty effective and a lot of people like it.  There are plenty of commercials I dislike more, including/especially the current barrage of Medicare Advantage commercials.  So I mute them or (when possible) fast forward them.  There's your solution - don't watch or listen!

She says "mathmatician". She leaves out a syllable.

That syllable is never emphasized and often virtually silent. I wouldn't judge anyone on that basis.

(I majored in math at a major university and encountered quite a few mathematicians over those years and since and I doubt that any of them would be offended and some likely said it similarly.)

I always pronounce it "math-a-ma-ti-shen." 

Lots of body shaming going on.  Back in the day, a certain degree of body odor was almost unnoticed or normal, until the waves of deodorant corporations saturated the airwaves with their purifying effects.  Here, same with the pitch for perfectly scentless female body parts.  It's interesting that Charles Pierce is calling out MSNBC, (my go-to channel), whose advertising support doesn't seem all that strong.  Do the ads for Lume run as frequently on Fox or CNN?  Are Lib viewers more suspect to want to be pure in body as well as noble in spirit?  Or are they titillated by the provocative ads, while being officially disgusted?  In any case, Lume ads are a diversion from the gloomy state of political affairs.  And which would you prefer, ads for Lume, or perhaps for a half-human/half motorcycle guy, addicted to his macho machine,  who needs insurance for protection against his private parts getting severed on the road, or perhaps they already have.

Yet another good reason why I stopped watching cable.

ridski said:

Yet another good reason why I stopped watching cable.

You're missing out on some peak pop-culture.

Sounds defensive to me, like you may be simply trying to cover your butt.

drummerboy said:

ridski said:

Yet another good reason why I stopped watching cable.

You're missing out on some peak pop-culture.

Jasmo said:

Sounds defensive to me, like you may be simply trying to cover your butt.

drummerboy said:

ridski said:

Yet another good reason why I stopped watching cable.

You're missing out on some peak pop-culture.

I thought bears sh#t in the woods.  The young one was a little to eager to run into the bathroom after the father did his business.

and why do the bears keep changing colour?

Updated coverage from Charles Pierce - 

Seems an apropos advertisement for the garden variety MSNBC watcher.