GOVERNMENT AS A TV SHOW

I am learning that my lack of understanding of the Trump phenomenon might be due to my having never watched "The Apprentice". 

What do people think of this analysis:

https://www.politico.com/magaz...


brought back some memories for me.  During the 2nd season of the Apprentice, I worked on a research project to try and understand the value for brands when they were featured in unscripted programs like The Apprentice or Big Brother.  Like just about everything else in his life, his program was testimony to his hucksterism.  Compared to other programs like Big Brother, The Apprentice was stuffed full of featured brands.  And what we found was not surprising -- brands got far less benefit from exposure in The Apprentice because of the clutter.  

Rewatching that season, it’s the same basic formula, only amped-up. There are 18 contestants, not 16. Whereas the product placement in the first season was minimal largely because nobody knew whether “The Apprentice” was going to be a hit or a flop, the second season was practically built around it—tasks tied in with Mattel, Pepsi, Procter & Gamble. “I always say, ‘More is more,’” Trump says in Think Like a Billionaire, one of the two books, along with How to Get Rich, that were quickly published in 2004 to capitalize on his revitalized celebrity—and more is as good a word as any for the second season of “The Apprentice.”

Never watched it. I saw a piece of it once as I changed channels and paused, trying to understand what Gary Busey was doing on this odd show but quickly moved on.

I was not a fan of game shows or reality TV and it seemed to be both.  Actually it's rare to find anything on network TV.

The best news of today was yet another building is trying to take the Trump name off of its façade.



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